marketing communication

marketing communication   Dan marketing mix

The concept of integrated marketing communication was introduced in the 1980s and has since changed the way communicators and marketers work

Marketing communication can be defined as the use of various communication channels like print media, radio, television, emails, events, Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general It is also in charge of the

n98 List of Marketing Communication Tools · Advertising This is one of the biggest communication tools that marketing teams have · Sales promotion  Marketing communications are those techniques that the company or a business individual uses to convey promotional messages about their products and services