The Competitive Advantage: Creating and Sustaining Superior

Competitive advantage are the factors that influence if the production of goods or services are better and cheaper than the competition As a

Market Differentiation: A competitive advantage allows a company to differentiate its products or services from those of its competitors It helps create a

competitive advantage “Brand building delivers sustainable competitive advantage in a world where there are few other sources By creating and reinforcing desirable associations for

competitive advantage A solid competitive advantage should be difficult to copy or recreate within another business Examples of competitive advantages are unique